Arianna Johnny-Wadsworth, the founder of the Native-owned business Quw'utsun' Made (also pronounced as "Cowichan"), was taught at a young age to engage in traditional practices. With these precious teachings, she formed her identity as a Quw'utsun' medicine woman. Born in British Columbia on unceded Coast Salish territory (inalienable tribal lands), Johnny-Wadsworth learned essential herb-gathering techniques from her grandmother and local matriarchs, which later proved critical to her success in starting her business. She now uses traditional plant medicines local to Coast Salish territory, such as devil’s club and nettles, to heal the community.